Spas offer a lot of below-the-belt treatments: bikini waxes, laser hair removal, vaginal rejuvenation … and now, anal bleaching. Yes, anal bleaching, or as Graceanne Svendsen, the practice manager at Shafer Plastic Surgery and Laser Center in New York City, calls it: unisex intimate bleaching.

“Intimate bleaching is extremely popular right now,” says Svendsen, crediting porn for the trend. Svendsen says she receives up to four inquiries a day from both men and women and sees at least one intimate bleaching patient a week.

What is anal bleaching?

Anal bleaching is the process of applying chemicals to the skin around the anus (or vulva, or underarm, or areola) in order to lighten the naturally deeper pigmentation. A completely cosmetic procedure, anal bleaching products traditionally use hydroquinone or kojic acid to lighten the anus over time.

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